深圳市原初文化家居用品有限公司旗下原初格物品牌是新茶文化的倡导者，主张“新茶器，新喝法，新文化”。作为新茶文化的倡导者，一方面尊重传统，传承精深的中国文化与精湛的手工艺，另一方面颠覆传统，以全新的当代视角，通过探索与创新，重新定义茶文化，让茶文化重新回归到当代人的生活方式。

As the new Tea-Culture advocator, YUANCHUGEWU calls for the concept of “new teaset,new  drinking way,new culture”.on the one hand,Yuan Chu respects culture, inherits the profound chineseculture and exquisite handicraft,on the other hand,YUANCHU overtures culture,standing on the new angle of view.gets through exploration and innovation,re-defines the Tea Culture,enable the tea culture return to the current lifestyle of people.